This label is dedicated to the memory of our good friend, Nick Phaliani, who tragically lost his life during an expedition on Mount Ushba.
Nick was a true Svan — a remarkable skier, mountaineer, and mountain guide whose strength was matched by his generosity. In Mestia, he was a role model to many, known for his hospitality and his constant readiness to help others.
He welcomed everyone — locals, visitors from across Georgia, and foreigners discovering Svaneti for the first time. Through his spirit and work, he helped share the beauty of Georgia’s culture and wild landscapes with the world.
This label honors his legacy.