USHBA Rec.

USHBA is a free-standing electronic music label originated in Georgia and is inspired by the rugged nature of the Caucasus mountains and the unyielding nature of Mount Ushba.

Formed on the basis of depth and integrity, USHBA is committed to publishing timeless techno based on structure, repetition, and nuanced evolution. The label is influenced by artists who embrace sound with discipline and accuracy, where atmosphere, tension and rhythm are built on slowly, and the artist is not targeting immediate impact.

Every release is well-chosen and thoughtfully crafted. We appreciate noise, gradualness in development, and music which maintains its power with time. We apply the philosophy of quality rather than quantity and substance rather than trend in our catalog.

USHBA is created to serve artists with the same intake: those who make intentionally and consider techno to be a service of expression that is absorbing, concentrated, and long-lasting.